메뉴 건너뛰기




Volumn 5, Issue , 2007, Pages

Designing experimental auctions for marketing research: The effect of values, distributions, and mechanisms on incentives for truthful bidding

Author keywords

Auction; Payoff function; Preference elicitation; Willingness to pay

Indexed keywords


EID: 35948948301     PISSN: None     EISSN: 15465616     Source Type: Journal    
DOI: 10.2202/1546-5616.1059     Document Type: Review
Times cited : (57)

References (45)
  • 2
    • 0013770374 scopus 로고
    • Measuring Utility by a Single-Response Sequential Method
    • July
    • Becker, G. M., M. H. DeGroot, and J. Marschak. 1964. "Measuring Utility by a Single-Response Sequential Method." Behavioural Science 9(July):226-32.
    • (1964) Behavioural Science , vol.9 , pp. 226-232
    • Becker, G.M.1    DeGroot, M.H.2    Marschak, J.3
  • 5
    • 85005224285 scopus 로고
    • Incentives and Behavior in English, Dutch, and Sealed-Bid Auctions
    • January
    • Coppinger, V. M., V. L. Smith, and J. A. Titus. 1980. "Incentives and Behavior in English, Dutch, and Sealed-Bid Auctions." Economic Inquiry 43(January): 1-22.
    • (1980) Economic Inquiry , vol.43 , pp. 1-22
    • Coppinger, V.M.1    Smith, V.L.2    Titus, J.A.3
  • 6
    • 0002466635 scopus 로고
    • Theory and Behavior of Single Object Auctions
    • V. L. Smith, ed, Greenwich: JAI Press
    • Cox, R. C., B. Roberson, and V. L. Smith. 1982. "Theory and Behavior of Single Object Auctions." In Research in Experimental Economics, V. L. Smith, ed., Vol. 2. Greenwich: JAI Press.
    • (1982) Research in Experimental Economics , vol.2
    • Cox, R.C.1    Roberson, B.2    Smith, V.L.3
  • 7
  • 8
    • 14844283860 scopus 로고    scopus 로고
    • Incentive-Aligned Conjoint Analysis
    • February
    • Ding, M. R. Grewal, and J. Liechty. 2005. "Incentive-Aligned Conjoint Analysis. Journal of Marketing Research. 42(February): 67-83.
    • (2005) Journal of Marketing Research , vol.42 , pp. 67-83
    • Ding, M.R.G.1    Liechty, J.2
  • 10
    • 0036103774 scopus 로고    scopus 로고
    • Consumer Preferences for Food Irradiation: How Favorable and Unfavorable Descriptions Affect Preferences for Irradiated Pork in Experimental Auctions
    • Fox, J. A., D. J. Hayes, and J. F. Shogren. 2002. "Consumer Preferences for Food Irradiation: How Favorable and Unfavorable Descriptions Affect Preferences for Irradiated Pork in Experimental Auctions." Journal of Risk and Uncertainty 24:75-95.
    • (2002) Journal of Risk and Uncertainty , vol.24 , pp. 75-95
    • Fox, J.A.1    Hayes, D.J.2    Shogren, J.F.3
  • 11
    • 0000709936 scopus 로고
    • Theory and Misbehavior of First-Price Auctions
    • September
    • Harrison, G. W. 1989. "Theory and Misbehavior of First-Price Auctions." American Economic Review 79(September):749-763.
    • (1989) American Economic Review , vol.79 , pp. 749-763
    • Harrison, G.W.1
  • 12
    • 0000590409 scopus 로고
    • Theory and Misbehavior of First-Price Auctions: Reply
    • Harrison, G. W. 1992. "Theory and Misbehavior of First-Price Auctions: Reply." American Economic Review 82:1426-1444.
    • (1992) American Economic Review , vol.82 , pp. 1426-1444
    • Harrison, G.W.1
  • 14
    • 21144464367 scopus 로고
    • Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef
    • Summer
    • Hoffman, E., D. Menkhaus, D. Chakravarti, R. Field, and G. Whipple. 1993. "Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef." Marketing Science 12(Summer):318-38.
    • (1993) Marketing Science , vol.12 , pp. 318-338
    • Hoffman, E.1    Menkhaus, D.2    Chakravarti, D.3    Field, R.4    Whipple, G.5
  • 15
    • 0347961967 scopus 로고    scopus 로고
    • Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions
    • December
    • Huffman, W. E., J. F. Shogren, M. Rousu, and A. Tegene. 2003. "Consumer Willingness to Pay for Genetically Modified Food Labels in a Market with Diverse Information: Evidence from Experimental Auctions." Journal of Agricultural and Resource Economics 28(December):481-502.
    • (2003) Journal of Agricultural and Resource Economics , vol.28 , pp. 481-502
    • Huffman, W.E.1    Shogren, J.F.2    Rousu, M.3    Tegene, A.4
  • 17
    • 0037412878 scopus 로고    scopus 로고
    • Measuring Heterogeneous Reservation Prices for Product Bundles
    • Winter
    • Jedidi, K., S. Jagpal, and P. Manchanda. 2003. "Measuring Heterogeneous Reservation Prices for Product Bundles." Marketing Science (Winter):107-130.
    • (2003) Marketing Science , pp. 107-130
    • Jedidi, K.1    Jagpal, S.2    Manchanda, P.3
  • 18
    • 0001411880 scopus 로고
    • Information Impact and Allocation Rules in Auctions with Affiliated Private Values: A Laboratory Study
    • Kagel, J. H., R. M. Harstad, D. Levin. 1987. "Information Impact and Allocation Rules in Auctions with Affiliated Private Values: A Laboratory Study." Econometrica 55:1275-1304.
    • (1987) Econometrica , vol.55 , pp. 1275-1304
    • Kagel, J.H.1    Harstad, R.M.2    Levin, D.3
  • 19
    • 0039490096 scopus 로고    scopus 로고
    • Preference Reversals of a Different Kind: The 'More Is Less' Phenomenon
    • List, J. A. 2002. "Preference Reversals of a Different Kind: The 'More Is Less' Phenomenon." American Economic Review 92:1636-43.
    • (2002) American Economic Review , vol.92 , pp. 1636-1643
    • List, J.A.1
  • 20
    • 0035662739 scopus 로고    scopus 로고
    • What Experimental Protocol Influence Disparities between Actual and Hypothetical Stated Values? Evidence from a Meta-Analysis
    • List, J.A., and C. Gallet. 2001. "What Experimental Protocol Influence Disparities between Actual and Hypothetical Stated Values? Evidence from a Meta-Analysis." Environmental and Resource Economics 20(3):241-54.
    • (2001) Environmental and Resource Economics , vol.20 , Issue.3 , pp. 241-254
    • List, J.A.1    Gallet, C.2
  • 22
    • 70350069126 scopus 로고    scopus 로고
    • Lusk, J.L. and M. Rousu. 2006. Market Price Endogeneity and Accuracy of Value Elicitation Mechanisms. in Using Experimental Methods in Environmental and Resource Economic. Ed. John A. List. Northhampton, MA: Edward Elgar Publishing.
    • Lusk, J.L. and M. Rousu. 2006. "Market Price Endogeneity and Accuracy of Value Elicitation Mechanisms." in Using Experimental Methods in Environmental and Resource Economic. Ed. John A. List. Northhampton, MA: Edward Elgar Publishing.
  • 24
    • 2142815787 scopus 로고    scopus 로고
    • Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks
    • May
    • Lusk, J.L. and T.C. Schroeder. 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks." American Journal of Agricultural Economics 86(May):467-482.
    • (2004) American Journal of Agricultural Economics , vol.86 , pp. 467-482
    • Lusk, J.L.1    Schroeder, T.C.2
  • 26
    • 2142817207 scopus 로고    scopus 로고
    • Experimental Auction Procedure: Impact of Valuation of Quality Differentiated Goods
    • Lusk, J.L., T. Feldkamp, and T. C. Schroeder. 2004. "Experimental Auction Procedure: Impact of Valuation of Quality Differentiated Goods." American Journal of Agricultural Economics 86:389-406.
    • (2004) American Journal of Agricultural Economics , vol.86 , pp. 389-406
    • Lusk, J.L.1    Feldkamp, T.2    Schroeder, T.C.3
  • 27
    • 0037400296 scopus 로고    scopus 로고
    • Value Elicitation in Laboratory and Retail Environments
    • Lusk, J.L., and J. A. Fox. 2003. "Value Elicitation in Laboratory and Retail Environments." Economics Letters 79:27-34.
    • (2003) Economics Letters , vol.79 , pp. 27-34
    • Lusk, J.L.1    Fox, J.A.2
  • 29
    • 0035598546 scopus 로고    scopus 로고
    • Alternative Calibration and Auction Institutions for Predicting Consumer Willingness to Pay of Nongenetically Modified Corn Chips
    • Lusk, J.L., M. S. Daniel, D. Mark, and C. L. Lusk. 2001b. "Alternative Calibration and Auction Institutions for Predicting Consumer Willingness to Pay of Nongenetically Modified Corn Chips." Journal of Agricultural and Resource Economics 26:40-57.
    • (2001) Journal of Agricultural and Resource Economics , vol.26 , pp. 40-57
    • Lusk, J.L.1    Daniel, M.S.2    Mark, D.3    Lusk, C.L.4
  • 30
    • 0000976102 scopus 로고    scopus 로고
    • Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork Chops
    • November
    • Melton, B. E., W. E. Huffman, J. F. Shogren, and J. A. Fox. 1996. "Consumer Preferences for Fresh Food Items with Multiple Quality Attributes: Evidence from an Experimental Auction of Pork Chops." American Journal of Agricultural Economics 78(November):916-23.
    • (1996) American Journal of Agricultural Economics , vol.78 , pp. 916-923
    • Melton, B.E.1    Huffman, W.E.2    Shogren, J.F.3    Fox, J.A.4
  • 31
    • 0842301391 scopus 로고    scopus 로고
    • Do Consumers Really Refuse To Buy Genetically Modified Food?
    • Noussair, C., S. Robin, and B. Ruffieux. 2004a. "Do Consumers Really Refuse To Buy Genetically Modified Food?" Economic Journal 114:102-121.
    • (2004) Economic Journal , vol.114 , pp. 102-121
    • Noussair, C.1    Robin, S.2    Ruffieux, B.3
  • 32
    • 0036019666 scopus 로고    scopus 로고
    • Do Consumers Not Care about Biotech Foods or Do They Just Not Read Labels?
    • March
    • Noussair, C., S. Robin, and B. Ruffieux. 2002. "Do Consumers Not Care about Biotech Foods or Do They Just Not Read Labels?" Economic Letters 75(March):47-53.
    • (2002) Economic Letters , vol.75 , pp. 47-53
    • Noussair, C.1    Robin, S.2    Ruffieux, B.3
  • 33
    • 11044223543 scopus 로고    scopus 로고
    • Revealing Consumers' Willingness-to-Pay: A Comparison of the BDM Mechanism and the Vickrey Auction
    • December
    • Noussair, C., S. Robin, and B. Ruffieux. 2004b. "Revealing Consumers' Willingness-to-Pay: A Comparison of the BDM Mechanism and the Vickrey Auction. Journal of Economic Psychology 25(December):725-741.
    • (2004) Journal of Economic Psychology , vol.25 , pp. 725-741
    • Noussair, C.1    Robin, S.2    Ruffieux, B.3
  • 37
    • 0032221802 scopus 로고    scopus 로고
    • Home-Grown Values and Incentive Compatible Auction Design
    • Rutström, E. E. 1998. "Home-Grown Values and Incentive Compatible Auction Design." International Journal of Game Theory 27:427-41.
    • (1998) International Journal of Game Theory , vol.27 , pp. 427-441
    • Rutström, E.E.1
  • 41
    • 0000254532 scopus 로고
    • Experimental Economics: Induced Value Theory
    • Smith, V. 1976. "Experimental Economics: Induced Value Theory." American Economic Review 66:274-280.
    • (1976) American Economic Review , vol.66 , pp. 274-280
    • Smith, V.1
  • 42
    • 33745907919 scopus 로고    scopus 로고
    • U.S. Consumer Preference and Willingness-to-Pay for Domestic Corn-Fed Beef versus International Grass-Fed Beef Measured Through an Experimental Auction
    • November
    • Umberger, W. J., D. M. Feuz, C. R. Calkins, and K. Killinger-Mann. 2002. "U.S. Consumer Preference and Willingness-to-Pay for Domestic Corn-Fed Beef versus International Grass-Fed Beef Measured Through an Experimental Auction." Agribusiness: An International Journal 18(November):491 -504.
    • (2002) Agribusiness: An International Journal , vol.18 , pp. 491-504
    • Umberger, W.J.1    Feuz, D.M.2    Calkins, C.R.3    Killinger-Mann, K.4
  • 44
    • 84980096808 scopus 로고
    • Counterspeculation, Auctions, and Competitive Sealed Tenders
    • Vickrey, W. 1961. "Counterspeculation, Auctions, and Competitive Sealed Tenders. Journal of Finance 16:8-37.
    • (1961) Journal of Finance , vol.16 , pp. 8-37
    • Vickrey, W.1
  • 45
    • 0035995557 scopus 로고    scopus 로고
    • Measuring Consumers' Willingness to Pay at the Point of Purchase
    • May
    • Wertenbroch, K., and B. Skiera. 2002. "Measuring Consumers' Willingness to Pay at the Point of Purchase." Journal of Marketing Research 39(May):228-41.
    • (2002) Journal of Marketing Research , vol.39 , pp. 228-241
    • Wertenbroch, K.1    Skiera, B.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.