Winning customer loyalty in an automotive company through Six Sigma: A case study

Quality and Reliability Engineering International

Volumn 23, Issue 7, 2007, Pages 849-866

  Kumar, Maneesh ^a   Jiju Antony, Frenie ^a   Madu, Christian N ^b  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

^b PACE UNIVERSITY   (United States)

Author keywords

Case study; CSFs; DMAIC; DoE; Six Sigma

Indexed keywords

CUSTOMER SATISFACTION; PARAMETER ESTIMATION; PROBLEM SOLVING; PRODUCT DEVELOPMENT; PROFITABILITY; QUALITY MANAGEMENT;

ACADEMICS; AUTOMOTIVE COMPANY; CUSTOMER LOYALTY; SIX SIGMA;

AUTOMOTIVE INDUSTRY;

EID: 35948936348     PISSN: 07488017     EISSN: 10991638     Source Type: Journal    
DOI: 10.1002/qre.840     Document Type: Article

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