Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value

European Journal of Operational Research

Volumn 187, Issue 1, 2008, Pages 313-326

  Ma, Ming ^a,b   Li, Zehui ^a   Chen, Jinyuan ^a  

^a LANZHOU UNIVERSITY   (China)

^b NORTH MINZU UNIVERSITY   (China)

Author keywords

Customer lifetime value; Marketing; Markov chain model; Phase type distribution

Indexed keywords

DECISION MAKING; MARKOV PROCESSES; MATHEMATICAL MODELS; STATISTICS;

CUSTOMER LIFETIME VALUE; MARKOV CHAIN MODELS; PHASE-TYPE DISTRIBUTION;

CUSTOMER SATISFACTION;

EID: 35848965910     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2007.03.018     Document Type: Article

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