50% off or buy one get one free? Frame preference as a function of consumable nature in dairy products

Journal of Social Psychology

Volumn 147, Issue 4, 2007, Pages 413-421

  Li, Shu ^a,b   Sun, Yan ^a   Wang, Yong ^a  

^a INSTITUTE OF GEOLOGY AND GEOPHYSICS   (China)

^b INSTITUTE OF PSYCHOLOGY   (China)

Author keywords

Advertising; Decision making; Sales promotion

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; COMMERCIAL PHENOMENA; DAIRY PRODUCT; DECISION MAKING; FEMALE; HUMAN; MALE;

ADULT; ADVERTISING AS TOPIC; CHOICE BEHAVIOR; COMMERCE; DAIRY PRODUCTS; DECISION MAKING; FEMALE; HUMANS; MALE;

EID: 35448999306     PISSN: 00224545     EISSN: None     Source Type: Journal    
DOI: 10.3200/SOCP.147.4.413-422     Document Type: Article

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