Optimal threshold analysis of segmentation methods for identifying target customers

European Journal of Operational Research

Volumn 186, Issue 1, 2008, Pages 358-379

  Mizuno, Makoto ^a   Saji, Akira ^a   Sumita, Ushio ^a   Suzuki, Hideo ^a  

^a UNIVERSITY OF TSUKUBA   (Japan)

Author keywords

Cost benefit analysis; Identifying target customers; Marketing; Optimal threshold level; Segmentation method

Indexed keywords

COST BENEFIT ANALYSIS; MARKETING; NUMERICAL METHODS; OPERATIONS RESEARCH; OPTIMIZATION;

OPTIMAL THRESHOLD ANALYSIS; OPTIMAL THRESHOLD LEVELS; SEGMENTATION METHODS; TARGET CUSTOMERS;

INDUSTRIAL MANAGEMENT;

EID: 35348951434     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2007.01.038     Document Type: Article

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