Corporate identity of a socially responsible university - A case from the Turkish higher education sector

Journal of Business Ethics

Volumn 76, Issue 1, 2007, Pages 55-68

  Atakan, M G Serap ^a   Eker, Tutku ^a,b  

^a ISTANBUL BILGI UNIVERSITY   (Turkey)

^b BOGAZICI UNIVERSITY   (Turkey)

Author keywords

Corporate identity; Corporate philanthropy; Corporate social responsibility; Turkey; University

Indexed keywords

EID: 34948820740     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-006-9274-3     Document Type: Article

References (49)

1. Abratt R.: 1989, 'A New Approach to the Corporate Image Management Process'. Journal of Marketing Management 5(1):63-76
2. Albert S., D. Whetten: 1985, 'Organizational Identity'. Research in Organizational Behavior, 7:163-95
3. Angelidis J., N. A. Ibrahim: 2002, 'Practical Implications of Educational Background of Future Corporate Executives' Social Responsibility Orientation'. Teaching Business Ethics, 6:117-126
4. Aupperle K. E., A. B. Carroll, J. D. Hatfield: 2001, 'An Empirical Examination of the Relationship between Corporate Social Responsibility and Profitability'. Academy of Management Journal, 28(2):446-463
5. Baker M. J, J. M. T. Balmer: 1997, 'Visual Identity: Trappings or Substance?'. European Journal of Marketing, 31(5/6):336-382
6. Balmer, J.M.T.: 1995, 'Corporate Identity: the Power and the Paradox', Design Management Journal, Winter, 39-44
7. Balmer J. M. T., S. A. Greyser: 2003, Revealing the Corporation, Routledge, New York, pp.39
8. Bernstein D.: 1984, Corporate Image and Reality: A Critique of Corporate Communications. Holt, Rhinehart and Winston Ltd., Eastbourne, UK
9. Birkight K., M. M. Stadler: 1986, Corporate Identity, Grundlagen, Funktionen, Fallspielen. Verlag Moderne Industrie, Landsberg an Lech
10. Bock B. H., J. Goldschmid, I. M. Millstein, F. M. Scherer: 1984, The Impact of the Modern Corporation. Columbia Press, New York
11. Bourner I., S. Flowers: 1997, 'Teaching and Learning Methods in Higher Education: A Glimpse of the Future'. Reflections on Higher Education, 9:77-102
12. Boyle E.: 1996, 'An Experiment in Changing Corporate Identity in the Financial Services Industry in the UK'. Journal of Services Marketing, 10(4):55-69
13. Brigham S.: 1994, 25 Snapshots of a Movement: Profiles of Campuses Implementing CQI. American Association of Higher Education, Washington, DC
14. Carroll A. B.: 1979, 'A Three Dimensional Conceptual Model of Corporate Performance'. Academy of Management Review, 4(4):497-505
15. Carroll, A.B.: 1991, 'The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders', Business Horizons, July/August, 39-48
16. Christensen L. T, S. Askegaard: 2001, 'Corporate Identity and Corporate Image Revisited - A Semiotic Perspective'. European Journal of Marketing, 35(3/4):292-315
17. Collins J. C., J. I. Porras: 1991, 'Organizational Vision and Visionary Organizations'. California Management Review, 37(Fall):30-52
18. Davis K., R. L. Blomstrom: 1975, Business and Society: Environment and Responsibility, 3rd ed. McGraw Hill, New York
19. De Keizer, B: 2004, 'Corporate Social Responsibility at the University of Amsterdam'. paper presented at the University Industry Forum, Bonn
20. Dowling G. R.: 1986, 'Managing Your Corporate Images'. Industrial Marketing Management, 15:109-15
21. Drumwright M. E., P. E. Murphy: 2001, Corporate Societal Marketing, In: Bloom P. N., Gundlach G. T. (eds), Handbook of Marketing and Society, Sage, Thousand Oaks, CA, pp.162-183
22. Friedman, M.: 1970, 'The Social Responsibility of Business is to Increase its Profits', New York Times Magazine, September 13, 32-33,122-126
23. Gioia D. A., J. B. Thomas: 1996, 'Institutional Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia'. Administrative Science Quarterly, 41(3):370-403
24. Gray E.: 1995, 'Corporate Image as a Strategic Concept', paper presented at the 13th Annual Conference of the Association of Management. Vancouver, 13(1):250-257
25. Hill R. P.: 2004, 'The Socially Responsible University: Talking the Talk While Walking the Walk in the College of Business'. Journal of Academic Ethics, 2:89-100
26. Istanbul Bilgi University, Undergraduate Handbook 2004-2005, pp. 5
27. Jones, R.E.: 1994, 'A Theory of Firm Philanthropy: The Philanthropic Capacity of the Firm', Proceedings of the Annual Meeting of the International Association for Business and Society, cited in Sanchez (2000)
28. Kazgan, G., H. Kirmanoglu, C. Celik and A.Yumul: 1999, Kustepe ve Dolapdere Arastirmasi (Research on Kustepe and Dolapdere), (Istanbul Bilgi Universitesi Publications, Istanbul)
29. Matten, D. and J. Moon: 2005, 'Implicit' and 'Explicit' CSR: A Conceptual Framework for Understanding CSR in Europe', Paper presented in Research Seminar of University of London, 16 February
30. McAlister D. T., L. Ferrell: 2002, 'The Role of Strategic Philanthropy in Marketing Strategy'. European Journal of Marketing, 36 (5/6):689-705
31. Melewar T. C., E. Jenkins: 2002, 'Defining the Corporate Identity Construct', Corporate Reputation Review. 5(1):76-91
32. Melewar T. C., S. Akel: 2005, 'The Role of Corporate Identity in the Higher Education Sector A Case Study', Corporate Communications: An International Journal. 10(1):41-57
33. Miliken F. J: 1990, 'Perceiving and Interpreting Environmental Change: An Examination of College Administrators' Interpretation of Changing Demographics'. Academy of Management Journal, 33:42-63
34. Olins W.: 1978, The Corporate Personality: An Inquiry into the Nature of Corporate Identity. Thames and Hudson, London
35. Porter M., M. R. Kramer: 2002, 'The Competitive Advantage of Corporate Philanthropy'. Harvard Business Review, 12:57-68
36. Reed D: 2004, 'Universities and the Promotion of Corporate Responsibility: Reinterpreting the Liberal Arts Tradition'. Journal of Academic Ethics, 2:3-41
37. Ries A., J. Trout: 1981, Positioning: The Battle for the Mind. Warner Brooks, New York, NY
38. Sanchez C.: 2000, 'Motives for Corporate Philanthropy in El Salvador: Altruism and Political Legitimacy'. Journal of Business Ethics, 27:363-375
39. Schmidt K.: 1995, The Quest for Identity - Corporate Identity, Strategies, Methods and Examples. Cassel, London
40. Simon F. L.: 1995, 'Global Corporate Philanthropy: A Strategic Framework'. International Marketing Review, 12(4):20-37
41. Simoes C., S. Dibb, R. P. Fisk: 2005, 'Managing Corporate Identity: An Internal Perspective'. Journal of the Academy of Marketing Science, 33(2):153-168
42. Tansel A., Gungor, N. D: 2002, 'Brain drain' from Turkey: Survey Evidence of Student Non-return'. Career Development International, 8 (2):52-69
43. The Economist: 2005, 'The Good Company - A Survey of Corporate Social Responsibility', January 22-25, 11-18
44. Van Rekom, J.: 1993, 'Corporate Identity - Its Measurement and Its Use in Corporate Communications', Proceedings of the European Marketing Association Conference, 1497-514
45. Van Riel, C. B.: 1995, Principles of Corporate Communications. Prentice-Hall, London
46. Van Riel, C. B. M, J. M. T. Balmer: 1997, 'Corporate Identity: The Concept, Its Measurement and Management'. European Journal of Marketing, 31(5/6):340-355
47. Van Weenen, H: 2000, 'Towards a Vision of Sustainable University'. International Journal of Sustainability in Higher Education, 1(1):20-34
48. YOK,: 2001, Yuksekogretim Kurumu Faaliyet Raporu (Activities Report of the Council of Higher Education), Council of Higher Education, Ankara
49. Wulfson M.: 2001, 'The Ethics of Corporate Social Responsibility and Philanthropic Ventures'. Journal of Business Ethics, 29:135-145