Mood, information congruency, and overload

Journal of Business Research

Volumn 60, Issue 11, 2007, Pages 1109-1116

  Braun LaTour, Kathryn A ^a   Puccinelli, Nancy M ^b   Mast, Fred W ^c  

^a UNIVERSITY OF NEVADA   (United States)

^b SUFFOLK UNIVERSITY   (United States)

^c UNIVERSITY OF LAUSANNE   (Switzerland)

Author keywords

Congruency; Information overload; Mood; Processing; Schema

Indexed keywords

EID: 34848845032     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.04.003     Document Type: Article

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