The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce

International Journal of Electronic Marketing and Retailing

Volumn 1, Issue 4, 2007, Pages 370-384

  Swilley, Esther ^a   Goldsmith, Ronald E ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Electronic commerce; Internet marketing and retailing; Involvement; Mobile commerce; TAM; Technology acceptance model

Indexed keywords

EID: 34848823997     PISSN: 17411025     EISSN: 17411033     Source Type: Journal    
DOI: 10.1504/IJEMR.2007.014850     Document Type: Article

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