Assessing the impact of corporate credibility and technology acceptance on online shoping

International Journal of Electronic Marketing and Retailing

Volumn 1, Issue 3, 2007, Pages 199-216

  Swilley, Esther ^a   Goldsmith, Ronald E ^a  

^a FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Corporate credibility; Electronic marketing; Electronic retailing; Internet shopping; TAM; Technology acceptance model

Indexed keywords

EID: 34250217724     PISSN: 17411025     EISSN: 17411033     Source Type: Journal    
DOI: 10.1504/IJEMR.2007.013053     Document Type: Article

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