Foreign ownership strategies of UK and US international franchisors: An exploratory application of Dunning's envelope paradigm

International Business Review

Volumn 16, Issue 5, 2007, Pages 531-548

  Dunning, John H ^a   Pak, Yong Suhk ^b   Beldona, Sam ^c  

^a UNIVERSITY OF READING   (United Kingdom)

^b Yonsei University   (South Korea)

^c WICHITA STATE UNIVERSITY   (United States)

Author keywords

Foreign market entry strategy; International franchisors; OLI eclectic paradigm

Indexed keywords

EID: 34748873164     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2007.01.005     Document Type: Article

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