Examining strategic and economic development implications of globalising through franchising

International Business Review

Volumn 9, Issue 4, 2000, Pages 497-521

  Teegen, Hildy ^a  

^a GEORGE WASHINGTON UNIVERSITY   (United States)

Author keywords

Economic development; Franchise; Franchising strategy; International; Market entry; Mexico; USA

Indexed keywords

EID: 0034239091     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0969-5931(00)00015-9     Document Type: Review

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