Extrinsic and intrinsic motivation in the use of the internet as a tourist information source

International Journal of Internet Marketing and Advertising

Volumn 4, Issue 1, 2007, Pages 37-52

  Castañeda, J Alberto ^a   Frías, Dolores Ma ^a   Muñoz Leiva, Francisco ^a   Rodríguez, Miguel A ^a  

^a UNIVERSITY OF GRANADA   (Spain)

Author keywords

Internet marketing; MM; Motivational Model; TAM; Technology Acceptance Model; Tourism information

Indexed keywords

EID: 34648832060     PISSN: 14775212     EISSN: 17418100     Source Type: Journal    
DOI: 10.1504/IJIMA.2007.014796     Document Type: Review

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