The relative importance of menu attributes at point of menu selection through conjoint analysis: Focused on adolescents

Journal of Foodservice Business Research

Volumn 10, Issue 2, 2007, Pages 3-18

  So, Jung Lee ^a   Cranage, David A ^b  

^a Chosun University   (South Korea)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Conjoint analysis; Menu selection attributes; Relative importance

Indexed keywords

EID: 34548852847     PISSN: 15378020     EISSN: 15378039     Source Type: Journal    
DOI: 10.1300/J369v10n02_02     Document Type: Article

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