Attribute Identities Matter: Subjective Perceptions of Attribute Characteristics

Marketing Letters

Volumn 11, Issue 2, 2000, Pages 103-116

  Luce, Mary Frances ^a   Bettman, James R ^b   Payne, John W ^b  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

Attribute characteristics; Decision difficulty

Indexed keywords

EID: 0346674931     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008159022055     Document Type: Article

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