The application of stakeholder theory to relationship marketing strategy development in a non-profit organization

Journal of Business Ethics

Volumn 75, Issue 2, 2007, Pages 115-135

  Knox, Simon ^a   Gruar, Colin ^a  

^a CRANFIELD UNIVERSITY   (United Kingdom)

Author keywords

Empirical study; Non profit organization; Relationship marketing strategy development; Stakeholder saliency

Indexed keywords

EID: 34548676211     PISSN: 01674544     EISSN: 15730697     Source Type: Journal    
DOI: 10.1007/s10551-006-9258-3     Document Type: Article

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