Charting the evolution of Russian firms from Soviet "producer orientation" to contemporary "market orientation"

Journal of Global Marketing

Volumn 19, Issue 2, 2005, Pages 7-26

  Farley, John U ^a   Deshpandé, Rohit ^b  

^a DARTMOUTH COLLEGE   (United States)

^b HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Corporate culture and climate; Innovativeness; Market orientation; Privatization; Russia; Soviet Union

Indexed keywords

EID: 33745471720     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1300/J042v19n02_02     Document Type: Review

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