The marketing of a consumer icon: Mini Cooper into Japan - coals to Newcastle?

Marketing Intelligence & Planning

Volumn 15, Issue 4, 1997, Pages 179-184

  Laverick, Stuart ^a   Johnston, Kevin ^b  

^a UNIVERSITY OF DERBY   (United Kingdom)

^b UNIVERSITY OF DERBY   (United Kingdom)

Author keywords

Automotive industry; Brand image; Japan; Product positioning; Rover Group; Strategic marketing

Indexed keywords

EID: 84986169805     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710185298     Document Type: Review

References (25)

1. Baudrillard, J. (1983a, Simulations, Semiotext(e), New York, NY.
2. Baudrillard, J. (1983b, In the Shadow of the Silent Majorities, Semiotext(e), New York, NY.
3. Boyd Jr, H.W., Walker Jr, O.C. and Larreche, J.-C. (1995, Marketing Management: A Strategic Approach with a Global Orientation, 2nd ed., Irwin, Holmwood, IL.
4. Coopers & Lybrand (1993, Tailor-made for Japan: Marketing Strategies for Success, Corporate Television Networks (video).
5. DMB&B (1994, A New Strategy for Leadership, DMB&B, London.
6. de Chernatony, L. and McDonald, M. (1994, Creating Powerful Brands, Butterworth-Heinemann, Oxford.
7. Dowling, G.R. (1993, “Developing your company image into a corporate asset”, Long Range Planning, Vol. 26 No. 2, pp. 101-9.
8. Economist (1995), “Japan’s protection racket - how much do barriers to imports cost Japanese consumers?”, conomist, 7 January, p. 66.
9. Featherstone, M. (1991, Consumer Culture and Postmodernism, Sage
10. Fill, C. (1995, Marketing Communications, Prentice-Hall, Englewood Cliffs, NJ.
11. Gray, E.R. and Smeltzer, L.R. (1985, “SMR forum: corporate image - an integral part of strategy”, Sloan Management Review, Summer, pp. 73-8.
12. Halstead, R. (1995, “Asia’s brand bonanza”, Business Age, August, pp. 30-34.
13. Kapferer, J.N. (1992, Strategic Marketing Management, Kogan Page
14. Keegan, W.J. (1995, Global Marketing Management, (5th ed.), Prentice-Hall International, London.
15. Kotler, P. and Armstrong, G. (1993, Marketing - An Introduction, Prentice-Hall, Englewood Cliffs, NJ.
16. Mihailovic, P. and de Chernatony, L. (1994, “Brand bonding”, Marketing Business, October, pp. 31-4.
17. Michell, A. (1996, “The single issue”, Marketing Business, March, pp. 36-8.
18. Murphy, C. (1996, “C & B seek easy branding route”, Marketing, 27 June, p. 4.
19. Nishina, S. (1990, “Japanese consumers: introducing foreign products/brands into markets”, Journal of Advertising Research, Vol. 30 No. 2, pp. 35-45.
20. Onkvisit, S. and Shaw, J.J. (1989, Product Life Cycles and Product Management, Quorum Books, London.
21. Oxley, M. (1996, “Will the real Harley please stand up”, The Sunday Times, 21 July, p. 8.
22. Ozawa, I. (1996, “The third opening”, Economist, 9 March, pp. 19-21.
23. Porter, M.E. (1990, The Competitive Advantage of Nations, Macmillan, London.
24. Richards, S. (1994, “UK plc: trapped in a time warp”, The Sunday Times, 30 October, pp. 8-10.
25. Sazanaami,Y., Urata, S. and Kawai, H. (1995, Measuring the Cost of Protection in Japan, Institute of International Economics