The impact of search engine optimization on online advertising market

Proceedings of the ACM Conference on Electronic Commerce

Volumn , Issue , 2006, Pages 519-529

  Xing, Bo ^a   Lin, Zhangxi ^a  

^a TEXAS TECH UNIVERSITY   (United States)

Author keywords

Online advertising; Paid placement; Search engine; Search engine marketing; Search engine optimization; Sponsored links

Indexed keywords

ACADEMIC RESEARCH; ONLINE ADVERTISING; PAID PLACEMENT; SEARCH ENGINE MARKETING; SEARCH ENGINE OPTIMIZATION (SEO); SPONSORED LINKS;

ENGINEERING RESEARCH; MARKETING; MATHEMATICAL MODELS; ONLINE SYSTEMS; OPTIMIZATION; TELECOMMUNICATION LINKS;

SEARCH ENGINES;

EID: 34547421223     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1151454.1151531     Document Type: Conference Paper

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