Valenced Attributions and Risk in New-Product Decisions: How Why Indicates What's Next

Psychology and Marketing

Volumn 20, Issue 5, 2003, Pages 395-432

  Forlani, David ^a   Walker Jr , Orville C ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0037657858     PISSN: 07426046     EISSN: None     Source Type: Journal    
DOI: 10.1002/mar.10079     Document Type: Article

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