An exploratory cross-cultural analysis of the values of materialism

Journal of International Consumer Marketing

Volumn 14, Issue 4, 2002, Pages 65-89

  Clarke, Irvine ^a   Micken, Kathleen S ^b  

^a JAMES MADISON UNIVERSITY   (United States)

^b ROGER WILLIAMS UNIVERSITY   (United States)

Author keywords

Cross cultural; Marketing strategy; Materialism; Security; Values

Indexed keywords

EID: 3442880294     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v14n04_05     Document Type: Article

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