Key enablers for the effective implementation of QFD: A critical analysis

Industrial Management and Data Systems

Volumn 105, Issue 9, 2005, Pages 1245-1260

  Al Mashari, Majed ^a   Zairi, Mohamed ^b   Ginn, David ^b  

^a KING SAUD UNIVERSITY   (Saudi Arabia)

^b UNIVERSITY OF BRADFORD   (United Kingdom)

Author keywords

Automotive industry; Customer orientation; Quality; Quality function deployment

Indexed keywords

AUTOMOTIVE INDUSTRY; BENCHMARKING; CUSTOMER SATISFACTION; TOTAL QUALITY MANAGEMENT;

CUSTOMER ORIENTATION; QUALITY FUNCTION DEPLOYMENT (QFD);

QUALITY ASSURANCE;

EID: 28644437760     PISSN: 02635577     EISSN: None     Source Type: Journal    
DOI: 10.1108/02635570510633284     Document Type: Article

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