Pricing construction work: A marketing viewpoint

Construction Management and Economics

Volumn 25, Issue 6, 2007, Pages 619-630

  Skitmore, Martin ^a   Smyth, Hedley ^b  

^a QUEENSLAND UNIVERSITY OF TECHNOLOGY   (Australia)

^b UNIVERSITY COLLEGE LONDON   (United Kingdom)

Author keywords

Marketing; Marketing mix; Pricing policies; Relationship marketing

Indexed keywords

CONSTRUCTION INDUSTRY; CONTRACTS; COSTS; INDUSTRIAL RELATIONS; PUBLIC POLICY;

NEOCLASSICAL MICROECONOMIC THEORY; PROCUREMENT SYSTEMS; TRADITIONAL CONTRACTING;

MARKETING;

CONSTRUCTION; MARKETING; PRICING POLICY;

EID: 34250724801     PISSN: 01446193     EISSN: 1466433X     Source Type: Journal    
DOI: 10.1080/01446190701280710     Document Type: Article

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