Procurement push and marketing pull in supply chain management: The conceptual contribution of relationship marketing as a driver in project financial performance

Journal of Financial Management of Property and Construction

Volumn 10, Issue 1, 2005, Pages 33-44

  Smyth, h ^a  

^a UNIVERSITY COLLEGE LONDON   (United Kingdom)

Author keywords

Procurement; Relationship marketing; Supply chain management

Indexed keywords

EID: 84993102508     PISSN: 13664387     EISSN: 17598443     Source Type: Journal    
DOI: 10.1108/13664380580001062     Document Type: Article

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