Approaching Invisibility: The Portrayal of the Elderly in Magazine Advertisements

Journal of Communication

Volumn 30, Issue 1, 1980, Pages 56-60

  Gantz, Walter ^a   Gartenberg, Howard M ^b   Rainbow, Cindy K ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY AT BUFFALO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; AGED; AGING; ARTICLE; FEMALE; HUMAN; MALE; PSYCHOLOGICAL ASPECT;

ADVERTISING; AGED; AGING; FEMALE; HUMAN; MALE; PERIODICALS;

EID: 0019212997     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.1980.tb01769.x     Document Type: Article

References (4)

1. Too Young, Too Old—Age in the World of Television
2. The Visibility and Image of Old People on Television