Cohort perception of luxury goods and services

Journal of Fashion Marketing and Management: An International Journal

Volumn 11, Issue 2, 2007, Pages 175-188

  Hauck, William E ^a   Stanforth, Nancy ^a  

^a KENT STATE UNIVERSITY   (United States)

Author keywords

Competitive strategy; Exports; International marketing; Italy; Spain; Textile industry

Indexed keywords

BUSINESS COMMUNICATION; BUYING; CONSUMER RESEARCH; CUSTOMER SERVICE; MARKETING; PSYCHOLOGY;

EID: 34249724385     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020710751365     Document Type: Article

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