A levels-of-processing model of advertising repetition effects

Persuasive Imagery: A Consumer Response Perspective

Volumn , Issue , 2003, Pages 91-104

  Nordhielm, Christie L ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

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EID: 84909113593     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410607256     Document Type: Chapter

References (23)

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