Restaurant membership fee and customer choice: The effects of sunk cost and feelings of regret

International Journal of Hospitality Management

Volumn 26, Issue 3, 2007, Pages 687-697

  Jang, Dongsuk ^a   Mattila, Anna S ^b   Bai, Billy ^a  

^a UNIVERSITY OF NEVADA   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Membership marketing; Mental accounting; Regret; Restaurant; Sunk cost effect

Indexed keywords

EID: 34249070229     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2006.06.001     Document Type: Article

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