How buzz marketing works for teens

Young Consumers

Volumn 4, Issue 3, 2003, Pages 3-10

  Henry, Amy ^a  

^a The Geppetto Group

Author keywords

Adolescents; Marketing

Indexed keywords

EID: 84992954946     PISSN: 17473616     EISSN: 17587212     Source Type: Journal    
DOI: 10.1108/17473610310813843     Document Type: Article

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