Physicians' attitudes toward direct-to-consumer prescription drug marketing

Journal of Medical Marketing

Volumn 7, Issue 1, 2007, Pages 33-44

  Friedman, Michael ^a   Gould, James ^a  

^a NONE

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EID: 34248678427     PISSN: 17457904     EISSN: 17457912     Source Type: Journal    
DOI: 10.1057/palgrave.jmm.5050063     Document Type: Article

References (31)

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2. Tufts Center for the Study of Drug Development (2005). Outlook 2005 Available from http://csdd.tufts.edu/InfoServices/OutlookPDFs/ Outlook2005.pdf Accessed 24th October 2006.
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8. It is important to note that these syndicated data on advertising spend are subject to error, For example, McLinden et al. (McLinden, M., Sandino, J. & Willard, T. (2004). Fast relief: The prescription generic omeprazole DTC launch. DTC Perspectives. March, 44-47) report that the published data on Kremers' costs of their DTCA campaign for omeprazole were almost three times what they had actually spent.
9. Med Ad News Staff (2005). The new face of consumer advertising. Med Ad News (June) 1, 26-42.
10. IMS Says DTC Ads Do Job (2004 November 22). Chain Drug Rev. 26 20), 50.
11. Rosenthal, M. B., Berndt, E. R., Donohue, J. M., Frank, R. G. & Epstein, A. M. (2002). Promotion of prescription drugs to consumers. N. Engl. J. Med. 346(7), 498-505.
12. American Medical Association: http://www.ama-assn.org/ama/pub/category/ 2670.html.
13. Preferred brands are selected by managed care organisations and offered to patients at lower rates of co-payment, usually because these brands offer rebates or overall lower costs to the managed care organisation.
14. The Pink Sheet Daily (2005). PhRMA board gives preliminary nod to voluntary DTC guidelines. The Pink Sheet Daily, July 21.
15. Vogt, D. U. (2005). Direct to consumer advertising of prescription drugs. CRS Report for Congress, Congressional Research Service, The Library of Congress.
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18. fdanews.com (2005). AMA to study pharmaceutical DTC Advertising, July 8.
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20. Aikin, K. J., Swasy, J. L. & Braman, A. C. (2004). Patient and physician attitudes and behaviors associated with DTC promotion of prescription drugs - summary of FDA survey research results. November 19, US Department of Health and Human Services Food and Drug Administration Center for Drug Evaluations and Research Final Report.
21. IMS Says DTC Ads Do Job (2004 November 22). Chain Drug Rev. 26 20), 50.
22. Weissmann, J. S., Blumenthal, D. & Silk, A. J. (2004). Physicians report on patient encounters involving direct-to-consumer advertising, Bethesda, MD, Health Affairs, (April 28) W4-219-W4-233 (Web Exclusive) Access http://content.healthaffairs.org/cgi/reprint/ hlthaff.w4.219v1.
23. Mintzes, B., Barer, M. L., Kravitz, R. L., Bassett, K., Lexchin, J., Kazanjian, A., Evan, R. G., Pan, R. & Marion, S. A. (2003). How does direct-to-consumer advertising (DTCA) affect prescribing? A survey in primary care environments with and without DTCA. Canadian Med. Assoc. J. 169(5), 405-412.
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26. Dubois, R. W., Alaxander, C. M., Wade, S., Mosso, A., Markson, L., Lu, J. D., Nag, S. & Berger, M. L. (2002). Growth in use of lipid-lowering therapies: Are we targeting the right patients? Amer. J. Manage. Care 8(10), 862-867.
27. Web Exclusive February 26, 2003, http://content.healthaffairs.org/cgi/ content/full/hlthaff.w3.96v/DC1 presented at the US Food and Drug Administration Direct-to-Consumer Promotion Public Meeting September 22-23, 2003.
28. Kravitz, R. L., Epstein, R. M., Feldman, M. D., Franz, C. E., Azari, R., Wilkes, M. S., Hinton, L. & Franks, P. (2005). Influence of patients requests for direct-to-consumer advertised antidepressants. JAMA 293(16), 1995-2002.
29. Dendrite US Distribution of Physicians 11/1/05.
30. Family Practice/General Practice and Internal Medicine are generally regarded as the groups that are family doctors or primary care physicians.
31. This concern is based on the premise that rapid adoption is not a good thing because drugs get into larger populations more quickly than would otherwise be the case, putting more of the population at risk than if the initial experience had been limited to a smaller population.