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Volumn 21, Issue 1, 2007, Pages 16-29

Has polling enhanced representation? Unearthing evidence from the literary digest issue polls

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EID: 34248230851     PISSN: 0898588X     EISSN: 14698692     Source Type: Journal    
DOI: 10.1017/S0898588X07000144     Document Type: Article
Times cited : (13)

References (115)
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    • for a thorough review of this debate. For Paul Quirk and Joseph Hinchliffe, polls are the tools politicians use to react to an increasingly demanding electorate and not the only causes of the increasing role of public opinion (Quirk and Hinchliffe, The Rising Hegemony of Mass Opinion, Journal of Policy History 10 [1998]: 19-50).
    • for a thorough review of this debate. For Paul Quirk and Joseph Hinchliffe, polls are the tools politicians use to react to an increasingly demanding electorate and not the only causes of the increasing role of public opinion (Quirk and Hinchliffe, "The Rising Hegemony of Mass Opinion," Journal of Policy History 10 [1998]: 19-50).
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    • Of course elected officials may reflect the views of their constituents without making a conscious effort to do so if voters elect candidates who share their convictions. Representation in many cases stems from selection in this sense, rather than elected individuals deferring to public opinion
    • Of course elected officials may reflect the views of their constituents without making a conscious effort to do so if voters elect candidates who share their convictions. Representation in many cases stems from selection in this sense, rather than elected individuals deferring to public opinion.
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    • These mailings served the Digest's marketing purposes in two ways. An offer to subscribe was included with ballots. Beyond this, the news coverage generated by the polls increased the visibility of the Digest.
    • These mailings served the Digest's marketing purposes in two ways. An offer to subscribe was included with ballots. Beyond this, the news coverage generated by the polls increased the visibility of the Digest.
  • 59
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    • The Digest also polled about the New Deal in 1934 and 1935. These surveys are harder to link to specific roll-calls, so I exclude them from my analysis.
    • The Digest also polled about the New Deal in 1934 and 1935. These surveys are harder to link to specific roll-calls, so I exclude them from my analysis.
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    • An Attempt to Measure Public Opinion about Repealing the Eighteenth Amendment
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    • Public Opinion Polls
    • Daniel Katz, and Hadley Cantril, "Public Opinion Polls," Sociometry 1 (1937): 155-79.
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    • However, though Gallup had a lower response rate, they achieved greater accuracy because, unlike the Digest, they used targeted ill-person interviews to ensure that lower income and less educated individuals would not be underrepresented in their sample as they were in the Digest Polls (Lawrence E. Benson, Mail Surveys Can Be Valuable, Public Opinion Quarterly 10 [1946]: 236).
    • However, though Gallup had a lower response rate, they achieved greater accuracy because, unlike the Digest, they used targeted ill-person interviews to ensure that lower income and less educated individuals would not be underrepresented in their sample as they were in the Digest Polls (Lawrence E. Benson, "Mail Surveys Can Be Valuable," Public Opinion Quarterly 10 [1946]: 236).
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    • This interest was sustained by leading papers for many years. See, for example, National Poll Veers against Volstead Law, Chicago Daily Tribune, 17 Jul. 1922, 11;
    • This interest was sustained by leading papers for many years. See, for example, "National Poll Veers against Volstead Law," Chicago Daily Tribune, 17 Jul. 1922, 11;
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    • Volstead Law Loses in Vote,
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    • "Volstead Law Loses in Vote," Los Angeles Times, 17 Jul. 1922;
    • (1922) Los Angeles Times
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    • Wet' and 'Dry' Sentiment
    • 24 Jul
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    • (1922) Washington Post , pp. 6
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    • Bone Drys' in Minority
    • 24 Jul, 6;
    • "'Bone Drys' in Minority," Wall Street Journal, 24 Jul. 1922, 6;
    • (1922) Wall Street Journal
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    • Near Tie On Bonus in Digest's Ballot,
    • 14 Aug
    • "Near Tie On Bonus in Digest's Ballot," New York Times, 14 Aug. 1922;
    • (1922) New York Times
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    • The Wet-Dry Poll
    • 11 Sept, 6;
    • "The Wet-Dry Poll," New York Tribune, 11 Sept. 1922, 6;
    • (1922) New York Tribune
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    • Results of the 'Literary Digest' Income Tax Poll,
    • 12 Apr
    • "Results of the 'Literary Digest' Income Tax Poll," Washington Post, 12 Apr. 1924, 18;
    • (1924) Washington Post , pp. 18
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    • Digest' Opens Dry Law Poll
    • 23 Feb
    • "'Digest' Opens Dry Law Poll," Los Angeles Times, 23 Feb. 1930, 2;
    • (1930) Los Angeles Times , pp. 2
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    • Digest Poll 42 percent for Repeal,
    • 7 Apr
    • "Digest Poll 42 percent for Repeal," Wall Street Journal, 7 Apr. 1930;
    • (1930) Wall Street Journal
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    • Illinois Wets Lead, 3 to 1, in Digest Poll
    • 28 Mar, 1;
    • "Illinois Wets Lead, 3 to 1, in Digest Poll," Chicago Daily Tribune, 28 Mar. 1930, 1;
    • (1930) Chicago Daily Tribune
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    • Drys Gain Slightly in Magazine Voting,
    • 4 Apr
    • "Drys Gain Slightly in Magazine Voting," Washington Post, 4 Apr. 1930, 2;
    • (1930) Washington Post , pp. 2
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    • The Literary Digest Poll
    • 24 May, 10;
    • "The Literary Digest Poll," The World, 24 May 1930, 10;
    • (1930) The World
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    • Poll of 20,000,000 on Dry Law Starts,
    • 2 Feb
    • "Poll of 20,000,000 on Dry Law Starts," New York Times, 2 Feb. 1932, 7;
    • (1932) New York Times , pp. 7
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    • Wets Hold Long Lead on Literary Digest's Poll on Dry Repeal
    • 27 Feb, 7;
    • "Wets Hold Long Lead on Literary Digest's Poll on Dry Repeal," Chicago Daily Tribune, 27 Feb. 1932, 7;
    • (1932) Chicago Daily Tribune
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    • Wets Maintain Lead in 'Poll',
    • 26 Mar
    • "Wets Maintain Lead in 'Poll'," Los Angeles Times, 26 Mar. 1932, 4;
    • (1932) Los Angeles Times , pp. 4
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    • 73 percent of Poll for Repeal,
    • 15 Apr
    • "73 percent of Poll for Repeal," Wall Street Journal, 15 Apr. 1932, 7;
    • (1932) Wall Street Journal , pp. 7
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    • All but 2 States Favor Rum in Poll
    • 29 Apr, 3
    • "All but 2 States Favor Rum in Poll," Washington. Post, 29 Apr. 1932, 3.
    • (1932) Washington. Post
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    • As it Looks to Me,
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    • "As it Looks to Me," Washington Post, 26 Oct. 1924, SM4.
    • (1924) Washington Post
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    • Disapproves Digest Poll,
    • 6 May
    • "Disapproves Digest Poll," New York Times, 6 May 1930, 4;
    • (1930) New York Times , pp. 4
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    • Women at Convention Hit Digest's Rum Poll,
    • 11 Apr
    • "Women at Convention Hit Digest's Rum Poll," Washington Post, 11 Apr. 1930, 22.
    • (1930) Washington Post , pp. 22
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    • Harrison Attacks Poll on Tax Bill,
    • 21 Feb
    • "Harrison Attacks Poll on Tax Bill," New York Times, 21 Feb. 1924, 1.
    • (1924) New York Times , pp. 1
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    • LaGuardia Brews: Policeman Amiable,
    • 8 July
    • "LaGuardia Brews: Policeman Amiable," New York Times, 8 July 1926, 8;
    • (1926) New York Times , pp. 8
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    • Congressional Record, 25 Feb. 1932, 4675; 10 Mar. 1932, 5682;
    • Congressional Record, 25 Feb. 1932, 4675; 10 Mar. 1932, 5682;
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    • Apr. 1932, 7684
    • Apr. 1932, 7684.
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    • Why the Literary Digest Poll Failed
    • The use of mail-in replies, which Landon supporters were more likely to return, compounded the bias. See
    • The use of mail-in replies, which Landon supporters were more likely to return, compounded the bias. See Peverill Squire, "Why the Literary Digest Poll Failed," Public Opinion Quarterly 52 (1988): 125-33;
    • (1988) Public Opinion Quarterly , vol.52 , pp. 125-133
    • Squire, P.1
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    • Comment: The Digest Poll Rides Again!
    • Don Cahalan, "Comment: The Digest Poll Rides Again!" Public Opinion Quarterly 53 (1989): 129-33.
    • (1989) Public Opinion Quarterly , vol.53 , pp. 129-133
    • Cahalan, D.1
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    • These polls received some attention from scholars: Willcox (Attempt to Measure) used them to chart shifts in attitudes on Prohibition; Robinson (Straw Votes) cited them while assessing the merits of straw votes generally;
    • These polls received some attention from scholars: Willcox ("Attempt to Measure") used them to chart shifts in attitudes on Prohibition; Robinson (Straw Votes) cited them while assessing the merits of "straw votes" generally;
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    • and W. Phillips Shiveley (A Reinterpretation of the New Deal Realignment, Public Opinion Quarterly 35 [1972]: 621-24) uses the better-known presidential election polls.
    • and W. Phillips Shiveley ("A Reinterpretation of the New Deal Realignment," Public Opinion Quarterly 35 [1972]: 621-24) uses the better-known presidential election polls.
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    • Constituency Influence in Congress: Does Subconstituency Matter?
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    • Benjamin G. Bishin, "Constituency Influence in Congress: Does Subconstituency Matter?" legislative Studies Quarterly 25 (2000): 389-15;
    • legislative Studies Quarterly , pp. 389-315
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    • One may ask whether the Digest Poll results are more comparable to voter attitudes as opposed to survey measures of constituents' views that include non-voters. Of course the Digest Poll was a survey, albeit one whose results were very highly correlated with voting behavior at the state level. Griffin and Newman find that to the limited extent that members do represent constituents' opinion, it is voters' attitudes that they reflect. In any case, the basic findings of significant, but weak and uneven associations between votes and constituency opinion in the contemporary Congress holds whether the measure of district/state opinion is based on surveys or, less typically, election returns John D. Griffin and Brian Newman, Are Voters Better Represented? Journal of Politics 67 [2005, 1206-27;
    • One may ask whether the Digest Poll results are more comparable to voter attitudes as opposed to survey measures of constituents' views that include non-voters. Of course the Digest Poll was a survey, albeit one whose results were very highly correlated with voting behavior at the state level. Griffin and Newman find that to the limited extent that members do represent constituents' opinion, it is voters' attitudes that they reflect. In any case, the basic findings of significant, but weak and uneven associations between votes and constituency opinion in the contemporary Congress holds whether the measure of district/state opinion is based on surveys or, less typically, election returns (John D. Griffin and Brian Newman, "Are Voters Better Represented?" Journal of Politics 67 [2005]: 1206-27;
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    • Assessing Constituency Influence). This basic Finding also emerges in analyses based on referenda results earlier in the twentieth century (McDonagh,
    • Overby, "Assessing Constituency Influence"). This basic Finding also emerges in analyses based on referenda results earlier in the twentieth century (McDonagh, "Constituency Influence").
    • Constituency Influence)
    • Overby1
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    • The Nature of Belief Systems in Mass Publics
    • ed. David A. Apter New York: Free Press
    • Philip E. Converse, "The Nature of Belief Systems in Mass Publics," in Ideology and its Discontents, ed. David A. Apter (New York: Free Press, 1964).
    • (1964) Ideology and its Discontents
    • Converse, P.E.1
  • 103
    • 33846572080 scopus 로고
    • The Veterans and the House of Representatives: A Study of a Pressure Group and Electoral Mortality
    • V. O. Key, "The Veterans and the House of Representatives: A Study of a Pressure Group and Electoral Mortality," Journal of Politics 5 (1943); 27-40.
    • (1943) Journal of Politics , vol.5 , pp. 27-40
    • Key, V.O.1
  • 104
    • 34248205325 scopus 로고
    • 8 Dec
    • Gallup Poll, 8 Dec. 1935, Question 1.
    • (1935) Question , vol.1
    • Poll, G.1
  • 107
    • 34248171381 scopus 로고    scopus 로고
    • Ibid., 753.
    • Page1
  • 108
    • 34248185210 scopus 로고    scopus 로고
    • Fowell, Issue Representation in Congress; Uslaner, The Movers and the Shirkers; Ansolabehere el al., Candidate Positioning.
    • Fowell, "Issue Representation in Congress"; Uslaner, The Movers and the Shirkers; Ansolabehere el al., "Candidate Positioning."
  • 109
    • 34248143593 scopus 로고    scopus 로고
    • In general, roll-call voting indices reveal a bimodal, polarized distribution of positions on various issues, while variables built from constituency attitudes are more normally distributed
    • In general, roll-call voting indices reveal a bimodal, polarized distribution of positions on various issues, while variables built from constituency attitudes are more normally distributed.
  • 110
    • 34248230902 scopus 로고    scopus 로고
    • Recall that Page et al. (Constituency, Party, and Representation) found no responsiveness on abortion in the late 1970s, a time when the issue was a relatively new one for members of Congress, Similarly, Converse and Pierce found a stronger relationship in the 1960s between constituent opinion and the positions of French legislators on issues that had been debated for many years such as church-state relations as opposed to newer topics like European integration (Philip E, Converse and Roy Pierce, Political Representation in France [Cambridge, MA: Belknap Press, 1986]).
    • Recall that Page et al. ("Constituency, Party, and Representation") found no responsiveness on abortion in the late 1970s, a time when the issue was a relatively new one for members of Congress, Similarly, Converse and Pierce found a stronger relationship in the 1960s between constituent opinion and the positions of French legislators on issues that had been debated for many years such as church-state relations as opposed to newer topics like European integration (Philip E, Converse and Roy Pierce, Political Representation in France [Cambridge, MA: Belknap Press, 1986]).
  • 114
    • 84928849870 scopus 로고
    • Congressional Voting in the 1920s: A Test of Urban-Rural Conflict
    • Charles W. Eagles, "Congressional Voting in the 1920s: A Test of Urban-Rural Conflict," Journal of American History 76 (1989): 528-34.
    • (1989) Journal of American History , vol.76 , pp. 528-534
    • Eagles, C.W.1
  • 115
    • 34248222303 scopus 로고    scopus 로고
    • This anomalous result may stem from collinearity between the GOP dummy and Republican Presidential vote, and it is not a stable finding. In various specifications however, the coefficient of greatest interest, the one for the Literary Digest Poll variable changes very little
    • This anomalous result may stem from collinearity between the GOP dummy and Republican Presidential vote, and it is not a stable finding. In various specifications however, the coefficient of greatest interest, the one for the Literary Digest Poll variable changes very little.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.