Utility-based design of mobile ticketing applications - A conjoint-analytical approach

International Journal of Mobile Communications

Volumn 5, Issue 4, 2007, Pages 457-473

  Bauer, Hans H ^a   Reichardt, Tina ^a   Exler, Stefanie ^a   Tränka, Eva ^b  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b ZS Associates International Inc   (Germany)

Author keywords

Conjoint analysis; m ticketing; Mobile commerce (m commerce); User orientation

Indexed keywords

COST BENEFIT ANALYSIS; MARKETING;

CONJOINT ANALYTICAL STUDY; MOBILE COMMERCE; MOBILE TICKETING; USER ORIENTATION;

MOBILE COMPUTING;

EID: 34248212270     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2007.012791     Document Type: Article

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