University marketing: A professional service organization perspective

Journal of Marketing for Higher Education

Volumn 7, Issue 3, 1996, Pages 95-102

  Stevens, Robert E ^a   Warren, William E ^b   Loudon, David L ^c   Dunn, Paul ^a  

^a UNIVERSITY OF LOUISIANA AT MONROE   (United States)

^b MIDDLE TENNESSEE STATE UNIVERSITY   (United States)

^c Department of Management and Marketing   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 85009566213     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v07n03_07     Document Type: Article

References (8)

1. Bingham, Frank G. (1993), “Marketing the Institution of Higher Learning: A Research Analysis Enrollment Model,” Journal of Marketing for Higher Education, 4, (1/2), 59-72.
2. Goodall, R. L. (1980), “Marketing Post-Secondary Education in the USA,” ERIC Document ED 200 117.
3. Hayes, Thomas J. (1993), “Image and the University,” Journal of Marketing for Higher Education, 4, (1/2), 423-425.
4. Michael, Steve o., Edward A. Holdaway (1993), “Administrators’ Perceptions of Institutional Marketing,” Journal of Marketing for Higher Education, 4, (1/2), 3-24.
5. Peterson, Robin T. (1992), “Education Must Change to Reflect New Job Realities,” Marketing News, (Vol. 11, 3), 1-9.
6. Reddy, Allen C. and Joseph L. Bonnici (1991), “Positioning the Marketing Discipline,” Marketing: Toward The Twenty-First Century, Proceedings of the Southern Marketing Association, Robert L. King, ed., 116-118.
7. Ries, A and Jack Trout (1986), Positioning: The Battle for Your Mind, New York: Warner Books.
8. Topor, R. (1983), Marketing Higher Education: A Practical Guide, Council for Advancement and Support of Education, 105.