Concepts in conflict: Students and customers–an Australian perspective

Journal of Marketing for Higher Education

Volumn 9, Issue 2, 2000, Pages 19-40

  Brennan, Linda ^a   Bennington, Lynne ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

Definitions; Market segmentation; Marketing higher education

Indexed keywords

EID: 0344863203     PISSN: 08841241     EISSN: 15407144     Source Type: Journal    
DOI: 10.1300/J050v09n02_02     Document Type: Article

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