Consumer personality and individual differences: Revitalizing a temporarily abandoned field

Journal of Business Research

Volumn 60, Issue 6, 2007, Pages 587-589

  Bosnjak, Michael ^a   Bratko, Denis ^b   Galesic, Mirta ^c   Tuten, Tracy ^d  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b UNIVERSITY OF ZAGREB   (Croatia)

^c MAX PLANCK INSTITUTE FOR HUMAN DEVELOPMENT   (Germany)

^d VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Brand personality; Consumer behavior; Consumer personality; Customer segmentation

Indexed keywords

EID: 34247578671     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.12.002     Document Type: Editorial

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