What's wrong with conjoint analysis?

Marketing Research

Volumn 13, Issue 4, 2001, Pages 16-19

  Gibson, Lawrence D ^a  

^a Eric Marder Associates   (United States)

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[No Author keywords available]

Indexed keywords

EID: 13844305288     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (7)

1. BonDurant, W. R. (1991), "Marketing With Choice Models," Second Annual Advanced Research Techniques Forum, 1-6, American Marketing Association, Beaver Creek, Colo. (June 16).
2. Fiedler, J. A. (1988), "Conjoint Predictions: 15 Years Later," Sawtooth Software Conference on Perceptual Mapping, Conjoint Analysis, and Computer Interviewing, Sawtooth Software, Sun Valley, Idaho (April).
3. Green, P. E. and Srinivasan, V. (1990), "Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice," Journal of Marketing, (54), 3-19.
4. Hardy, H. S. (1990), The Politz Papers. Chicago: American Marketing Association.
5. Marder, E. (1997), The Laws of Choice: Predicting Customer Behavior. New York: Free Press.
6. Marder, E. (1999), "The Assumptions of Choice Modeling: Conjoint Analysis and SUMM," Canadian Journal of Marketing Research, (18) 3-14.
7. Srinivasan, V. and P. deMaCarty (1999), "Predictive Validation of Multi-Attribute Choice Models," Marketing Research, Winter 1999/Spring 2000 1-6.