Why consumers don't always accurately predict their own future behavior

Marketing Letters

Volumn 8, Issue 1, 1997, Pages 57-70

  Morwitz, Vicki G ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Attitudes; Purchase intentions

Indexed keywords

EID: 0010099201     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1007937327719     Document Type: Article

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