The best of both worlds

Marketing Research

Volumn 15, Issue 1, 2003, Pages 22-26

  Willems, Pieter ^a   Oosterveld, Paul ^a  

^a Centrum voor Marketing Analyses   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 1542501025     PISSN: 10408460     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (0)