The use of group support systems in focus groups: Information technology meets qualitative research

Computers in Human Behavior

Volumn 23, Issue 5, 2007, Pages 2113-2132

  Klein, Esther E ^a   Tellefsen, Thomas ^b   Herskovitz, Paul J ^c  

^a HOFSTRA UNIVERSITY   (United States)

^b CITY UNIVERSITY OF NEW YORK   (United States)

^c CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

Anonymity; Computer mediated communication; Focus groups; Group support systems; Jury research; Marketing research; Qualitative research

Indexed keywords

BEHAVIORAL RESEARCH; COMPUTER AIDED ANALYSIS; COMPUTER SYSTEMS; INFORMATION TECHNOLOGY; MARKETING;

ANONYMITY; COMPUTER MEDIATED COMMUNICATION; FOCUS GROUPS; GROUP SUPPORT SYSTEMS (GSS); JURY RESEARCH; MARKETING RESEARCH; QUALITATIVE RESEARCH;

DECISION SUPPORT SYSTEMS;

EID: 33947706838     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2006.02.007     Document Type: Article

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