An experimental investigation of electronic focus groups

Information and Management

Volumn 40, Issue 8, 2003, Pages 717-727

  Easton, George ^a   Easton, Annette ^a   Belch, Michael ^a  

^a SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

Focus groups; Group support systems; Impact of technology

Indexed keywords

DECISION MAKING; INDUSTRIAL RESEARCH; INFORMATION TECHNOLOGY; MARKETING; WORLD WIDE WEB;

FOCUS GROUPS;

DECISION SUPPORT SYSTEMS;

EID: 0042531879     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0378-7206(02)00098-8     Document Type: Article

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