Application of contemporary literature to enhance interpersonal skills and ethical decision making in professional selling coursework

Journal of Marketing Education

Volumn 29, Issue 1, 2007, Pages 63-68

  Kimball, Bob ^a  

^a UNIVERSITY OF WEST FLORIDA   (United States)

Author keywords

Communication; Education; Ethics; Literature; Selling

Indexed keywords

EID: 33847792587     PISSN: 02734753     EISSN: 15526550     Source Type: Journal    
DOI: 10.1177/0273475306297386     Document Type: Article

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