A nested logit model of strategic promotion

Quantitative Marketing and Economics

Volumn 5, Issue 1, 2007, Pages 63-91

  Richards, Timothy J ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

Game theory; Nested logit; Product differentiation; Promotion; Retailing; Strategic marketing

Indexed keywords

EID: 33847693463     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-006-9013-1     Document Type: Article

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