Making sense of the market: An exploration of apparel consumption practices of the Russian consumer

Journal of Fashion Marketing and Management

Volumn 11, Issue 1, 2007, Pages 106-121

  Karpova, Elena ^a   Nelson Hodges, Nancy ^b   Tullar, William ^b  

^a IOWA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH CAROLINA AT GREENSBORO   (United States)

Author keywords

Apparel; Consumer behaviour; Consumerism; Market economy; Russia

Indexed keywords

CONSUMER RESEARCH; CONSUMPTION; MARKET; TEXTILE-CLOTHING INDUSTRY;

EID: 33847390702     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020710734436     Document Type: Article

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