Modeling opportunities in service recovery and customer-managed interactions

Marketing Science

Volumn 25, Issue 6, 2006, Pages 590-593

  Parasuraman, A ^a  

^a UNIVERSITY OF MIAMI   (United States)

Author keywords

Customer managed interactions; Self service technologies; Service recovery strategies

Indexed keywords

EID: 33847048707     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0173     Document Type: Article

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