Am I welcome here? Exploring how ethnic consumers assess their place identity

Journal of Business Research

Volumn 60, Issue 3, 2007, Pages 206-214

  Rosenbaum, Mark S ^a   Montoya, Detra Y ^b  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Ethnicity; Gay consumer behavior; Hispanic; Homosexual; Place identity; Servicescape; Subcultural marketing

Indexed keywords

EID: 33846704998     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.09.026     Document Type: Article

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