The almost customer: A missed opportunity to enhance corporate success

Managing Service Quality: An International Journal

Volumn 14, Issue , 2004, Pages 134-146

  Barnes, James G ^a   King, Brian R ^b   Breen, Gordon A ^c  

^a MEMORIAL UNIVERSITY OF NEWFOUNDLAND   (Canada)

^b Johnson Inc   (Canada)

^c NewTech Instruments Ltd   (Canada)

Author keywords

Customer loyalty; Customer relations; Customer retention; Customer satisfaction; Service quality assurance

Indexed keywords

EID: 84993030039     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520410528563     Document Type: Article

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