Global marketing research: Is extreme response style influencing your results?

Journal of International Consumer Marketing

Volumn 12, Issue 4, 2000, Pages 91-111

  Clarke, Irvine ^a  

^a OKLAHOMA CITY UNIVERSITY   (United States)

Author keywords

Extreme response style; International marketing research; Research design

Indexed keywords

EID: 84888855755     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v12n04_06     Document Type: Article

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