The influence of masculinity and femininity in different advertising processing contexts: An accessibility perspective

Sex Roles

Volumn 55, Issue 5-6, 2006, Pages 345-356

  Chang, Chingching ^a  

^a NATIONAL CHENGCHI UNIVERSITY   (Taiwan)

Author keywords

Advertising; Femininity; Masculinity

Indexed keywords

EID: 33845483117     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/s11199-006-9088-x     Document Type: Review

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