Selling the 'Elixir of Life': Images of the elderly in an Olivio advertising campaign

Journal of Aging Studies

Volumn 21, Issue 1, 2007, Pages 1-21

  Williams, Angie ^a   Ylänne, Virpi ^a   Wadleigh, Paul Mark ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

Author keywords

Advertising; Age stereotyping; Images of older people

Indexed keywords

EID: 33845245014     PISSN: 08904065     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jaging.2006.09.001     Document Type: Article

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