Stereotypes of the elderly in magazine advertisements 1956-1996

International Journal of Aging and Human Development

Volumn 49, Issue 4, 1999, Pages 319-337

  Miller, Patricia N ^c   Miller, Darryl W ^c   McKibbin, Eithne M ^a   Pettys, Gregory L ^b  

^a WASHBURN UNIVERSITY   (United States)

^b BRIGHAM YOUNG UNIVERSITY   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; AGING; ARTICLE; ATTITUDE; CULTURAL FACTOR; MASS MEDIUM; SOCIAL ASPECT; STEREOTYPY; UNITED STATES;

EID: 0033378133     PISSN: 00914150     EISSN: None     Source Type: Journal    
DOI: 10.2190/A078-FRJE-NQ1P-C3KY     Document Type: Article

References (27)

1. Ashmore, R. D., & Del Boca, F. K. (1981). Conceptual approaches to stereotypes and stereotyping. In D. L. Hamilton (Ed.), Cognitive processes in stereotyping and intergroup behavior (pp. 1-35). Hillsdale, NJ: Lawrence Erlbaum.
2. Austin, D. R. (1985). Attitudes toward old age: A hierarchial study. The Gerontologist, 25, 431-434.
3. Braithwaite, V. A. (1986). Old age stereotypes: Reconciling contradictions. Journal of Gerontology, 41, 353-360.
4. Cameron, P. C., & Cromer, A. (1974). Generational homophyly. Journal of Gerontology, 29, 232-236.
5. Churchill, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16, 64-73.
6. Crockett, W. H., Press, A. N., & Osterkamp, M. (1979). The effect of deviations from stereotyped expectations upon attitudes toward older persons. Journal of Gerontology, 34, 368-374.
7. Garfein, A. J., and H. A. Regula (1995). Robust aging among the young-old, old-old, and oldest-old. Journal of Gerontology: Psychological Sciences and Social Sciences, 50B, S77-S87.
8. Gibbons, J. D. (1985). Nonparametric statistical inference. New York: Marcel Dekker.
9. Goldman, K. (1993, Sept. 20). Seniors get little respect on Madison Avenue. The Wall Street Journal, p. B4.
10. Holbrook, M. B. (1987). Mirror, mirror, on the wall, what's unfair in the reflections on advertising? Journal of Marketing, 51, 95-103.
11. Holsti, O. R. (1969). Content analysis for the social sciences and humanities. Reading, MA: Addison-Wesley.
12. Hummert, M. L. (1990). Multiple stereotypes of elderly and young adults: A comparison of structure and evaluation. Psychology and Aging, 5, 182-193.
13. Hummert, M. L. (1993). Age and typicality judgements of stereotypes of the elderly: Perceptions of elderly vs. young adults. International Journal of Aging and Human Development, 37, 217-227.
14. Hummert, M. L., Garstka, T. A., Shaner, J. L., & Strahm, S. (1994). Stereotypes of the elderly held by young, middle-aged, and elderly adults. Journal of Gerontology, 49, 240-249.
15. Hummert, M. L., Garstka, T. A., Shaner, J. L., & Strahm, S. (1995). Judgements about stereotypes of the elderly. Research on Aging, 17, 168-189.
16. Ingersoll-Dayton, B., & Talbott, M. M. (1992). Assessments of social support exchanges: Cognitions of the old-old. International Journal of Aging and Human Development, 35, 125-143.
17. Kite, M. E., & Johnson, B. T. (1988). Attitudes toward older and younger adults: A meta-analysis. Psychology and Aging, 3, 233-244.
18. Kogan, N. (1961). Attitudes toward old people: The development of a scale and an examination of correlates. Journal of Abnormal and Social Psychology, 62, 44-54.
19. Krippendorf, K. (1980). Content analysis: An introduction to its methodology. Beverly Hills: Sage Publication.
20. Langmeyer, L. (1983). Age role portrayals in magazine advertisements: A content analysis. In J. Summey, R. Viswanathan, R. Taylor, & K. Glynn (Eds.), Marketing: Theories and concepts for an era of change: Proceedings of the annual meeting of the Southern Marketing Association (pp. 286-289). Carbondale, IL: Southern Marketing Association.
21. Palmore, E. B. (1990). Ageism: Negative and positive. New York: Springer.
22. Pollay, R. W. (1986). The distorted mirror: Reflections on the unintended consequences of advertising. Journal of Marketing, 50, 18-36.
23. Rust, R. T., & Cooil, B. (1994). Reliability measures for qualitative data: Theory and implications. Journal of Marketing Research, 31, 1-14.
24. Schmidt, D. F., & Boland, S. M. (1986). Structure of perceptions of older adults: Evidence for multiple stereotypes. Psychology and Aging, 1, 255-260.
25. Slotterback, C. S., & Saarnio, D. A. (1996). Attitudes toward older adults reported by young adults: Variation based on attitudinal task and attribute categories. Psychology and Aging, 11, 563-571.
26. Tuckman, J. T., & Lorge, I. (1953). Attitudes toward old people. The Journal of Social Psychology, 37, 249-260.
27. Ursic, A. C., Ursic, M. L., & Ursic, V. L. (1986). A longitudinal study of the use of the elderly in magazine advertising. Journal of Consumer Researcher, 13, 131-133.