Avoiding aggregation bias in demand estimation: A multivariate promotional disaggregation approach

Quantitative Marketing and Economics

Volumn 4, Issue 4, 2006, Pages 383-405

  Tenn, Steven ^a  

^a FEDERAL TRADE COMMISSION   (United States)

Author keywords

Aggregation bias; Demand estimation; Scanner data

Indexed keywords

EID: 33751102646     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-006-9011-3     Document Type: Article

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